"Testimonials & reviews are extremely valuable. Potential customers rely on word-of-mouth recommendations from others and often times base their purchasing decisions on these reviews."
"Testimonials can vary in length – some may be short 25-word testimonials, and others may have up to 100. The most important thing is making sure your business is portrayed in a positive light."
"Don’t be shy! Ask clients and customers to write a quick review. There are several ways to collects these – through email, social media, or even a good old-fashioned sign-in book at your storefront."